If you have an online business, or a website, or a social media business page, or you ever want anyone using the internet to be able to find your business, then you need to learn about SEO. But is it exactly?!

I will take it back to the very basics here, so don’t worry if you are reading this and starting from square one. Also, I’ll try to speak fluent human in this article, so you don’t need a degree in IT or digital marketing to be able to follow along…

What is SEO?

Search Engine Optimisation or SEO is how you can make your website or your pages or listings on other websites, more easy to find for people looking for you.

SEO is things you can do to your content to make it more likely to appear higher up on internet search engines, such as Google.

People use a search engine when they haven’t heard of you, or if they have but can’t remember your name, or if they are looking for someone who does what you do. They put search terms, which are just strings of words and phrases, or keywords, into the search engine, which brings up the results that are most likely to match those terms.

You use SEO to increase your chances that your website listing will pop up first.

Improving your SEO makes you more attractive to Google and other search engines.

Google wants to refer websites to its customers that are authoritative, interesting and relevant, and it uses a number of ways to assess whether your website is one of them. This includes how often you mention the information that the searcher is looking for, and also how often other websites link to you.

How can you improve your SEO?