In Google Analytics, filters are used to segment the data to include only a specific subset of traffic, to exclude unwanted data, or to replace certain pieces of data.

The most filter type is to exclude all data from the IP of your business location so that the reported data doesn’t show hits and page views etc from yourself or employees because including this information will give you false data, and no one wants that.

First things first, let’s hide all of the data generated from bots and crawlers. These results can skew number of sessions, page views and bounce rate figures. To hide stats generated from bots follow these simple steps in your Google Analytics account.

  1. Go to the Admin tab within Google Analytics.
  2. Switch to the Views tab. Create a new view that will house all of your excluded filters if you don’t have one already.
  3. In the basic view settings, check the box to exclude all hits from bots and spiders.
  4. Save.

bot-filtering in Google Analytics

How to exclude data from your IP address using Google Analytics Filters:

Step 1.

Login to Google Analytics and go to the Admin tab.
Under the Account column, select All Filters, click on the red button Add New Filter.

why use filters in Google Analytics - Step 1

why use filters in Google Analytics - Step 1 - 2

Step 2.

Click Create New Filter.
Name your Filter – something easy to recognise like “My Office IP”, “My Home IP”, “Web Developer’s IP”.
Set the filter type to Predefined.
From the drop downs select Exclude, traffic from the IP addresses, that are equal to.
In the IP address field, enter your IP address.

If you do not know your IP address, jump over to and type into the search bar “What is my IP” and it will tell you. 

Then click the SAVE button.

why use filters in Google Analytics - Step 2

Filter Settings to exclude IP address

why use filters in Google Analytics - Step 2 - 2

Step 3.

Add filter exclusions or sub-sets as you need.
Remove them or update them at any time.

The example shown below is from an Australian business who only wants to report on data from their core target market so we have setup filters to exclude data from visitors from selected countries. (This was determined by visitor numbers in the Google Analytics Geo Maps report)

why use filters in Google Analytics - Step 3

For other basic and advanced filters, check out this easy to follow article from LunaMetrics: Basic Google Analytics Filters For Every Site.

To get help with setup, configuration or reporting from your Google Analytics account, get in touch here – I can help you get your Analytics sorted.