If you have a website and no blog, you are missing out. According to research, a well-written blog as the main component of your website will give you a whopping 434% chance of being ranked well in organic search engine results. In order to have a well-written blog, you need to be up to date with the latest SEO blog writing tips first.
Blogging for business is a lot different than just writing in your journal.
Blogging for Business requires articles:
- that potential customers will want to read,
- written in a specific structure that will keep buyers interested all the way through,
- optimised to get clients from Google on autopilot
Want to write better blogs? Keep on reading to learn the best blog writing tips for creating optimised blogs that will keep you ahead of your competition and give you an epic ROI!
The first steps to better blog writing
1. Perform detailed Keyword Research
Before you even begin to create a content calendar, you need to do some very detailed keyword research to discover what your target audience is actually looking for.
Find out what their problems are, and the exact phrases they are typing to look for those answers on Google. UberSuggest or Google Keyword Planner are great tools for finding the right keywords that align with your mission, message and your product.
Need your keyword research done for you? Click here.
2. Focus on Long-Tail Keywords
Short keywords are great, however, they are likely very broad, highly competitive, and lacking the customer intent element that will bring you leads from Google, not just traffic.
By changing that keyword into a targeted (long-tail) phrase that your audience is typing for a specific goal, you are more likely to rank higher for terms that your ideal clients are actually using to find what you’re selling.
With a long-tail keyword you are more likely to have less organic competition and find more potential buyers.
For example, if you are a niche baking website such as gluten-free baking, instead of using a broad keyword such as “gluten-free”, use a long-tail keyword such as “how to bake a gluten-free cake”.
Give Your Blog Post Structure
Writing a blog is akin to writing a short story or essay. There’s a defined introduction, middle and end (well at least there should be!).
The start of your blog post needs to introduce your key point, the middle tells the story or gives the key pieces of information, and the end offers a summary of the content and the Next Step available to the reader (aka a Call To Action).
The introduction is used to engage your reader’s interest and let them know quickly if this is the content they’re after. It is also the perfect placement of a reader hook.
The middle goes into more details and takes the reader on the journey to a solution. This piece of the post guides them to your solution.
The end summarises the key points, the key outcomes, and offers a solution or next step.
This structure keeps the reader engaged from the start to the end. An engaged reader is more likely to take up your Call-To-Action.
But one thing to note about the words you are writing….
Do not stuff your keywords
You may be thinking that the more times you use a keyword in your blog post, the better, right?
This is known as “keyword stuffing” and will actually get you penalised by Google and hurt your SEO.
Keyword stuffing looks inauthentic, forced and just unnatural. It also doesn’t read well to the potential clients you’re hoping to woo with your website or conten, so avoid keyword stuffing at all costs.
Know where to place your keywords
Now that you know not to stuff your keywords, you need to know where to optimise them properly so you are not using them too much or too little.
There are a few key parts of the post to add your keywords so that it looks natural and Google will find you easily.
The main headline or title tag is the first place that Google searches for in the results page, so having this optimised is key. Include the keyword as close to the beginning of the title tag as you can because, after 60 characters, it will get cut off in the results page.
The keyword needs to be placed into your meta description as well. This is a great place to include the long-tailed keyword as Google will reward you for exactly matching the viewer’s intention when they type that phrase in the first place.
Make sure you make use of the entire space in the meta, making it as enticing and captivating as possible. This is your chance to engage the reader to click to learn more about the topic.
Google will also look at your URL to match the user’s intent in their search. If the keyword is there and relevant to the body of the article, then you are in the clear!
Keep the URL short and sweet, if it is too long, the keyword will be cut from the SERP (search engine results page).
Headers and Text Body
This is where optimisation can get a bit tricky. Use the keywords too much and you could be penalised, use them too little and no one can find you!
By placing the keywords into one header, the first paragraph, the conclusion, and naturally throughout the article, you are using the keywords in a way that will improve your SEO.
Remember to focus on what the reader wants to learn, it is about improving their lives, not about getting as many rankings as you can which makes you seem inauthentic and overly sales-like.
Optimise Your Blog Post
Optimise Your Images
Now that you have optimised the body and the text of the article, there is another key component to optimise, the image.
Google will not rank you based on the images you select, however, it will rank you based on the ALT text you used for that image. This ALT text notifies Google what the description of the image is about.
Take the time to rename the file of your image to an actual description of the photo. For example, if you are a supplement company and you have a photo of a protein shake, change the file name from “IMG987654” with the keyword such as “healthy protein shake”.
An image used on a blog with the filename, image title and image description all including the focus keyword for that page provide your page with an extra 3 instances of the focus keyword in the code of the page that Google bots “see”.
Note: Google cannot read the words you write inside your image so you don’t have to add keywords into your graphics.
Use Internal Links (aka cross links)
The more content you have on your website, the more internal links that your website should have. This will keep users on your page for much longer and is one of the best blog writing tips to decrease your bounce rates.
A great way to do this is to create a “mind map” of all your articles, then figure out how you can link the relative ones to each other. This is also a great way to promote any products you have such as courses, e-books, photos, etc.
By having a few internal links per article, you are creating more value for the reader and displaying the amount of free information you have to give.
Where possible, cross link to other pages on anchor text that is similar or the same as the focus keyword for the linked page.
Do Not Overuse Topic Tags
Topic tags are an incredibly useful feature for any website, they make it easy to navigate and locate relative information. However, if overused, it can lead to penalisation.
Avoid this issue by taking a closer look at your title tags, if there are any two that look similar, scratch one of them because they should all represent a different category.
For example, if you are a fitness website, if you have the tags “fit”, “fitness”, fit life” etc, this will affect your SEO because it will look like duplicate content.
Include A Call To Action
The call-to-action doesn’t have to be salesy!
Nor do they all have to be the same.
A good rule of thumb is to make the blog post call-to-action the:
- next step the reader should take,
- next piece of info they need, or
- a relevant product or service that helps the reader with the exact topic you’ve discussed in your article.
It could be as simple as an invitation to share or comment, through to a detailed upsell of a product or service. The more relevant the call to action, the more likely it is to convert.
Whatever call-to-action you choose, please make it super clear!
It needs to be:
- easily scan-able to scrollers
- easy to understand
- one primary action only (make it easy for them to know what to do next)
And on that note, it’s probably time you take a look back through your old blog posts and update them!
Update Old Blog Posts
Now that you have learned new blog writing tips to improve your SEO, it is time to go back to your previous articles and sparkle them up a bit.
First, read our guide to improving old blog posts.
Rearrange the keywords placements, update the information, and even the meta or URL to see how it can affect the ranking of that post. Then sit back and watch your organic traffic grow!
Give Your Content Extra Oomph!
With the know-how to make your blog posts work harder for you, there a few extra tips to make your blog writing get the attention of your ideal clients.
1. Make Sure Your Website Is Mobile-Optimised
According to research, 63.4% of people will access Google from their mobile device. This means that you must have a website and blog optimised for easy mobile access.
There are a lot of incredible websites out there that look amazing on a laptop, then once you access that site from a mobile device, it is hard to navigate, it loads slowly, and looks very unorganised.
Use a responsive design website to enable all the features of a mobile-friendly page including optimal speed and readability.
2. Start Guest Posting
Guest posting on reputable websites is perhaps one of the best blog writing tips you could follow. Primarily because you are using someone else’s platform to get your name and content in front of more of your ideal clients, without having to build the audience yourself.
It also has the added bonus of boosted Google rankings.
Google will see these guests posts that link back to your site, and start to consider you as a reputable website as well. However, there are some rules you should follow if you are guest blogging for rankings.
First off, you want to make sure that the website you are writing for is relevant to your own website. If you are a skincare website if you write for an automotive website, do you think those readers will actually want to purchase your products?
Secondly, seek out websites that have a DA10-DA50+ domain authority score. The higher the score, the better the link quality is for your website.
Lastly, be prepared for rejections, the bigger the website is that you want to write for, the harder it will be to write for them. Be persistent and keep trying, because that audience is going to skyrocket your SEO rankings!
3. Share your content on social
Social traffic to your blog posts are a great indicator to Google that your content is of “value”, and therefore should be ranked higher. So start sharing!
Pinterest, Facebook, LinkedIn and Twitter are the best social platforms for driving traffic to blog posts. Here at Optimise & Grow Online we’re big fans of using Pinterest and Facebook for driving traffic.
Get Help With SEO Blog Writing
By using these proven blog writing tips, you can boost your content’s search rankings, increase engagement and convert more customers easily… but if it all sounds too hard, too techy, too time-consuming or you just dont really understand how to get started… we’re here to help.
Until next time, happy marketing!
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