A couple of weeks ago I shared a post on How To Assess The Success Of Your Facebook Advertising Campaign. It proved to be so popular I thought I’d take a more in-depth look at conversion rates across social media and Google AdWords.

Despite the obsession so many online marketers have with conversion rates, benchmarks, and optimisation, recent studies have shown that only around 22% of businesses feel their conversion rates are satisfactory. It seems like a lot of people are unhappy with the rate of conversions they achieve through marketing and advertising on social media and Google AdWords, but that doesn’t mean social me