One Powerful Way To Grow Your Small Business? Blogging
Looking to increase organic reach, attract clients, and nurture customers? Then blogging for your business needs to be on your to-do list.
Why? Because whether you want more leads, more subscribers, more customers, or more sales – blogging can help you get them.
When you create high-quality content for your blog that is optimised for search engines, you demonstrate to Google that you are an authority in your niche.
If your content is backed by the right keyword research, the right traffic will find your website which communicates to Google that your content is meaningful.
When your content is educational, entertaining, or engaging, your readers are going to stay on your website longer which tells Google that your content is useful.
Are you noticing a theme? If not, let me spell it out. . .
The Google gods pay attention to blogs!
It has become more and more important that businesses take blogging seriously and incorporate it into their overall content marketing strategy.
Which is why in this article we’re sharing our best resources, tools, and guides to help you understand:
- Why blogging should play a key role in your marketing strategy
- Why you need to blog with purpose
- Optimising your blogs to attract your audience on autopilot
- How to incorporate blogging into your content marketing strategy
In this round-up, you’ll get everything you need to take your blogging to the next level. Which naturally translates into more authority, more organic traffic, and more customers.
Let’s dive in.
Why Blogging Should Play A Key Role In Your Marketing Strategy
Your blog is a marketing channel, just like social media, email marketing, and video marketing, to name a few.
Blogging helps grow your business because it naturally attracts an audience of potential leads to your website. However, blogging for business takes more than just writing on a whim.
There is a science to blogging that requires:
- keyword research
- and messaging
to properly position your content to attract, nurture and convert your target audience.
Developing your blog in this way enables it to continuously work hard to drive traffic to your website, which is hugely beneficial when your goal is to make sales online. And once you know how to structure your blog correctly to appeal to the Google gods, as well as your audience, you will start to see the benefits come to fruition.
It all starts with blogging with purpose.
Don’t Just Blog – Blog With Purpose
I’m going to come right out and say it: for most businesses, blogging for the sake of it is not going to win you any sales or customers.
For your blogging efforts to be effective, you need to blog with purpose. That means considering your:
- Audience – who are they, what is their search intent?
- Message – how are you communicating with your audience?
- Purpose – what action do you want your audience to take?
- Keywords – what are your audience searching for to find you?
- Promotions – how are you going to promote your blogs?
Planning out your blogs in such a way allows you to see exactly what content you’re delivering, well in advance. Which also makes it easy to holistically manage your other marketing activities.
So once you get clear on why blogging for business is important, and you understand your purpose for blogging, it’s time to optimise your content to get it working harder for you.
Optimise Your Blogs For Better Results
Properly optimising your blogs involves:
- Writing compelling headlines and copy
- Improving popular blog posts for even more clicks
- Learning to speed up your content creation without sacrificing quality
- Knowing how to schedule your content like a boss
**Note: Optimising posts for search engines (SEO) is a very important aspect of blogging. Check out our recent SEO round-up for a ton of practical resources to optimise your content for search.
I won’t lie – these activities take dedicated time, effort, and resources. But the pay off is attracting your audience on autopilot so you can engage, nurture, and convert them into paying customers.
With your blog working like a well-oiled machine, it’s time to incorporate these efforts into your overarching content marketing strategy.
How To Incorporate Blogging Into Your Content Marketing Strategy
When you’re ready to kick it up another notch, it’s time to dive into your content marketing strategy as a whole.
Your blog is only one part of the greater content marketing picture. When you create your strategy, it needs to encompass:
- Who are they?
- Where are they?
- Problems – what problems do they ‘think’ they have vs their actual problems?
- Solutions – what solutions do they ‘think’ they need vs solutions do they actually need?
- What information is required to nurture and convert?
- Content – what types of content do they find engaging?
- Buying behaviour – what, when, and how do they buy?
- What do they need from you before they buy?
Your Marketing Channels (recall that your blog is just one of your marketing channels):
- Where does your audience hang out online?
- Where and how do they like to research?
- What devices do they use to engage with which types of content?
Your Marketing Tactics
- What types of content will you create?
- Via what channels will you distribute your content?
- How often will you release content, which days, and at what times?
Your Key Messages
- Which words, language, and key points will encourage your readers to take your desired action?
- What doesn’t your audience understand about your business or offering?
- How can you communicate the features and benefits of your products and solutions in a way that speaks to your audience’s emotions?
- What does your ideal customer want to know or hear and makes them pay attention?
Your Business Brand
- How does your audience perceive you?
- What visuals and colour palette will you use to connect and convert with your audience?
- How are you positioned against your competitors?
Your Content Distribution Schedule
- What are you offering through your content marketing efforts, and when?
- Are you launching new products in timely ways?
- Can you leverage any other marketing you’ve done to date?
- What funnel content needs to be released to get sales at launch?
Answer all of these questions to create a robust content marketing strategy that includes blogging with purpose.
Still Want More?
See these resources for further tips and tools for your small business blogging and content strategy:
- How to Create a Content Marketing Plan that Attracts Clients Organically
- 13 Free Content Marketing Activities That Deliver The Biggest Impact
- Marketing Plan Components: How to Craft Content for An Inbound Marketing Plan
- Make blog planning easy with our Blog Planner Template
- Don’t waste time wondering how to structure your blog posts – get it right every time with our Blog Post Template
Optimise + Grow Online With Small Business Blogging
A blog is imperative for small businesses that are looking to grow online. Because when you blog the right way, you create more opportunities to attract your audience.
This roundup includes a comprehensive list of articles – but you don’t need to read them all at once. Choose the ones that are relevant for your business blogging needs right now and save the rest for later.
For more help, consider our done-for-you Optimised + Clickworthy Blog Headlines service (it even includes keyword research). It’s a quick and easy way to plan out blog posts for up to two years in advance!
Get more information on how our team can help you blog with purpose or get guidance on where to start by booking in a free 30-minute discovery call.