Just because your online courses and free challenges are hosted off of your website does not mean that you should lose data on the customers and traffic that are accessing them – especially if you have advertising driving traffic straight to them. Hosting your courses on a platform such as Thinkific also doesn’t mean that you forget about SEO (Search Engine Optimisation).
How to connect Google Analytics with Thinkific
Step 1. Login to Thinkific
Step 2. In the left-hand menu, go to Site > Integrations
Step 3. Scroll down to find the Google Analytics integration option
Step 4. Add your Google Analytics property tracking ID where prompted and click SAVE.
Where to setup and optimise your SEO in Thinkific
Step 1. Login to Thinkific
Step 2. In the left-hand menu, go to Courses > My Courses
Step 3. Select a course that you have created
Step 4. Go to the Settings tab and select SEO
Step 5. Complete the fields as prompted remembering to keep your wording keyword rich and in your target market’s language.
Need help understanding SEO and how you can best apply it to your business?
Book in for a SEO basics training session with me and I can help you get started with highly personalised advice and presented in such a way that is easy to understand and apply.
Optimising your Thinkific account and course details in these ways can help you expand your organic reach to new customers, and, by integrating Google Analytics, you will be able to see how traffic and customers are behaving and engaging with your courses so that you can optimise your sales pages, course content, structure and presentation to improve client attraction, engagement and conversion.
This additional setup time for each course is definitely worth the investment.
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