How much focus do you give SEO for your small business? Because the truth is, if you run any kind of business in today’s world, optimising your website for search engines should occupy a big chunk of your marketing pie.
Why? Because if you want your website to actually make sales or get customers, investing time (or money) in Search Engine Optimisation (aka SEO) is a necessity.
See, SEO is the “behind the scenes” work that helps attract your audience to your website when they search online.
And usually, SEO is an organic marketing effort in that it drives targeted traffic from search rankings. Your SEO activities might include things like creating content backed by keyword research, optimising your web content for specific search criteria, or building backlinks.
In other words: good SEO is an all-encompassing marketing practice!
But there are a number of elements you need to understand if you really want to do it right.
That’s why we’ve created this article to share resources and comprehensive posts to help you easily learn the ins and outs of SEO for your small business. It includes:
- Why SEO is worth the effort
- How to get started with SEO
- Taking your SEO activities to the next level
- Optimising and growing your business with SEO
At the end of this round-up article, you’ll have everything you need to implement your own SEO activities and start driving organic traffic to your website.
And more website traffic means more opportunities to nurture and convert your leads into paying customers.
So, let’s get started, shall we?
Why SEO Is Worth The Effort
Even if you don’t run an online business, you need an online presence. Because nearly 90% of your potential customers search for new or local businesses using online search engines.
And sorry – that means you need more than just a listing on White Pages or True Local.
A simple business listing does help because it tells people how to contact you in real life. But it doesn’t help them compare you to competitors or showcase what you’ve got to offer.
Consider for a minute how YOU search for a service or product online.
- You might type in a word and choose the first or second option that comes up in the search results.
- One of these options might be exactly what you’re looking for. But then you start comparing the product/service with another business in the search results.
- You might consider the brand’s online presence, reputation, price, and you might look at reviews.
Customers looking for businesses like yours shop around and compare the market in exactly the same way.
This is where SEO plays a crucial role. Firstly in getting your business seen in the search results. And secondly, increasing your position higher up in the search rankings.
Now, SEO is usually an organic practice. However, your website’s placement in search results can also be impacted by your paid advertising campaigns. This is referred to as Search Engine Marketing. To find out more, read our article about the difference between SEM and SEO.
At the end of the day, investing in SEO as a small business should be a decision based on your online marketing goals.
However, as a digital marketing business that helps online businesses to optimise and grow, we highly suggest all modern businesses invest in SEO because:
- SEO just makes marketing your business online just that bit easier.
- It can save businesses a bunch of time finding new leads.
- It allows your business to connect with your audience at the point in time when they’re actively searching for your service/offering.
With a good understanding of the basics of SEO and the role it can play in your organic marketing, it’s time to get started improving your website for search.
How To Get Started With SEO
SEO is a bit like math: there’s usually a concrete way of doing what you need to do to get the answer.
Yes, there are Google algorithm changes that come into play, but when you know the easy way to get started and follow the formula for SEO, you’ll usually see success.
SEO is one part technical know-how and another part content mastery. Combine both, follow the rules, and be consistent in your efforts and you’ll do well.
Common SEO activities include:
- Researching keywords
- Optimising your content around chosen keywords
- Building backlinks to content
- Cross-linking to content throughout your website
- Writing high-quality blog content and useful product descriptions
- Optimising images
- Focusing on your website’s user experience
- Improving your website’s speed
- Optimising for mobile useability
If you’re daunted by this list of common SEO activities, start with my top 10 SEO tips.
Then, when you’re ready to move on, check out these detailed articles:
- SEO For Blogging: The Ultimate Guide
- The Beginner’s Guide on How to Research SEO Keywords
- How to Do SEO On Your Own: 14 Ways to Improve Your Search Engine Ranking
Take Your SEO To The Next Level
Now that you know the basics, it’s time to level up your SEO activities.
- Avoiding common SEO mistakes
- Optimising for local search
- Finding authority backlinks
- Developing a WordPress SEO strategy
- Understanding voice SEO
- Using featured snippets to rank higher
In all, Google considers over 200 factors when it decides how to rank most websites. Not even the most advanced SEOs will focus on the majority of these; there’s just too many!
But business owners can hedge their bets and focus on these 22 factors to see good results from their SEO efforts.
It’s also at this part of your strategy development that you might consider the benefits of local SEO compared to broad targeting. With local search becoming far more targeted through the use of mobiles, buying local has never been more important!
Dive even deeper into your SEO opportunities with these articles:
- Not Just Google: Other Search Engines Where You Can Optimise Your Content To Drive Traffic
- 10 Easy Fixes for Improving Your Local Search Engine Marketing
- Out of the Box Aspects That Should Be Included in an SEO Strategy
How To Optimise + Grow Online with SEO
Business growth can most certainly be achieved with a targeted SEO strategy that considers both on- and off-page activities.
Start with keyword research and then use your findings to write high-quality content. Make sure your technical SEO is on point and your visitors are satisfied with your website speed and layout. Finally, work to naturally acquire backlinks to boost your website’s reputation in Google’s eyes.
Remember, SEO is a long-term approach to organic online marketing. When you optimise correctly, there is no reason why you shouldn’t start to see growth online.
Continue your SEO education with further strategies and in-depth readings with these resources:
- How to Do an SEO Audit On Your Website
- 5 Strategies for Keyword Optimisation for Sales Pages
- How Long Does An SEO Strategy Take To Work?
- This is How To Tell If Your SEO Strategy Is Working
Investing In SEO Is A Must For Small Business – Online Or Off
The bottom line is, to be found online you need to invest in SEO strategy and services.
That investment can be your own time or you can outsource to a freelancer, small business, or agency that specialises in getting your business to the first page of Google search results.
We’ve included a comprehensive list of articles in this round-up, but you certainly do not need to read them all at once. Choose the ones that are relevant for your business right now and your level of understanding around SEO, and save the rest for later.
If you’re still unsure of where to start, book in a free 30-minute discovery call and we can help.