It’s the dream, right? Writing a blog that brings people over from Google on autopilot. A blog so good that the flood gates open and people come crashing onto your website in seconds.
The good news is that you can leverage the Google algorithm to get people onto your blog.
How? With SEO
Search Engine Optimisation. You might know it and love it. You might never have heard of it. Or you might know you need it, but don’t really understand it. Whatever your level, I’m about to talk about it a bit, so buckle in.
SEO is super important to a functioning website. It’s the key to being found, and ranked, in search engines. Like Google. SEO uses keywords to help people find what they’re looking for.
To write a blog that’ll bring people in on autopilot, you’ll need to figure out your keyword/phrase for that blog. Do some keyword research around your topic and include the keyword/phrase into a catchy headline.
Different types of keywords:
These are highly searched, but non-specific terms. They have the highest rate of competition and the lowest rate of conversion. For example: planner.
Short Tail Keywords
Less than 3 words long, these often have high rates of competition. They’re less specific but have a high search rate and low to moderate conversion rate. For example: social media planner.
Longer than 3 words, these are more like phrases. They are ultra-specific with a low search rate but high conversion rates. For example: day to page social media guide and planner.
The more specific you can make your keywords or phrases, the more likely you’ll bring in people who are already looking to buy your product or service. But ranking for those generic and shorter keyword phrases will help bring more traffic to your website.
But be careful, because this is where you might run into…
If you’ve ever shopped on eBay, you’re likely to have encountered keyword stuffing. This term means stuffing any and every possible keyword relating to your product into one sentence.
That’s why you’ll find items like:
Blue Sparkle Girls Birthday Gift Pony Unicorn Doll Play Set Teal Horse Toy Pegasus Game
It’s important that you keep your keywords sounding natural. Practice how you can fit your long tail keywords into sentences and phrases without turning into a keyword stuffer. You might want to find an SEO expert to help you in the beginning.
SEO for Blog Success Tips
There are four main areas to focus on when optimising blogs for keywords: content, sub-headings, imagery and CTA.
Your content, obviously, is what the blog is all about: what is the underlying message? This should be your key phrase, or close to it. You want people who are searching for that exact message to land right on your blog’s doorstep, so make sure your keywords are in there!
Sub-headings are a great way to inject extra keywords and phrases into a single blog post. Break it down into sum parts and create sections for each idea. These sections can have their own optimised keyword or phrase.
Imagery is super important to help keep your blog posts fresh and interesting; particularly if they’re longer posts. But did you know you can optimise images, too? In your website settings, make sure the image name, description and tags are relevant to your keywords and phrases.
Call to Action (CTA)
Last but not least: the CTA. Call to Action. There are many CTAs you could choose from, including a link to your latest offer or freebie, or just linking to another blog post. The key is to include an actionable step your reader can take once they’ve finished reading the blog.
Reach out if you’re stuck on how to get SEO working for your website. It is a process that sounds simple enough but takes a little bit of trial-and-error to get right. Don’t give up hope if your first attempt at SEO for your blog wasn’t exactly stellar.