Whether you’re a total newbie who only has a vague idea what a nurture sequence is or an established pro who has been using sales funnels for years, creating the perfect nurture sequence is of paramount importance to your marketing efforts.

Let’s get a bit of a definition up before we go any further…

A nurture sequence (also called a sales funnel or follow-up sequence) is an automated series of emails sent to every new lead signing up to your mailing list. You can also set up sequences for existing subscribers and clients, in order to drive them to take specific actions.

A nurture sequence is designed to nourish and grow the fledgling relationship between you and your new contact, educating them on your products and services, demonstrating your expertise, and ultimately converting them from lead