Facebook groups have become a staple part of the marketing strategy for many start-up business owners and freelancers, as they offer a free and easy way to get in front of your target market.

Now, when I say “free” I mean that it is free in the financial sense.

It’s not free on the time and energy investment.

When you are in your start-up stage you may not have the money for paid advertising, but you often have time up your sleeve to make Facebook groups a viable strategy to get your business up and running.

In a start-up you’re also full of energy, buzzing with adrenaline anytime anyone engages with your business as it gives you instant feedback that your idea/s are viable and helpful/useful/valuable to others.

All great things, however the past 18 months, and more frequently in the past 6 months, I’ve noticed an increase in inquiries for marketing strategies that don’t involve Facebook groups.

Usually due to one or more of these common scenarios happening…

  1. Your business takes off and you no longer have time to show up (most common)
  2. The need to constantly “show up” and engage to be seen (hello to all of my fellow introverts!) drains you of energy
  3. You want some time off of social media without breaking your business (very common)
  4. You realise that more of your target market is seeking what you’ve got in other places outside of groups
  5. You’d rather spend your time on social media being social without marketing
  6. Your time investment isn’t paying off
  7. You want to try something new
  8. You’re just starting to hate being on social media

These all tend to be the common thread underlying why people are looking for alternative marketing strategies to Facebook groups.

In a nutshell: not enough time, it drains energy, and it’s not scaleable. 

So if you just quietly recognised yourself in a few of the above points, here are a couple of organic marketing strategies to consider.

Experiment with these so that you can become less reliant on Facebook groups to grow your business.

They’ve worked for me and for many of my clients, so if they resonate with you, try one and make the change.

Organic Marketing Alternatives to Facebook Groups

There are many organic marketing alternatives to Facebook groups that you can try out today!

facebook group alternatives

1. SEO

SEO (search engine optimisation) is very popular – especially with those who prefer writing over video/social – as it offers a way for customers to find you, instead of you finding them.

It works by optimising your website, content, and online presence to essentially tell Google what your site is about so that Google can match people searching for what you’ve got with your site.

SEO Pros:

  • you can DIY for “free”
  • it can be engineered to target people at each point of the buying cycle
  • customers find you, not the other way around
  • it’s pull marketing, not push
  • you can do it when it suits you
  • it can be batched
  • it can be easily measured
  • can be outsourced
  • is a great option if you enjoy writing and a splash of analytics and tech
  • can produce sustainable customer flow
  • minimal energy required
  • once in place it can continue to work even when you’re on break (or sick :/ #becauselife )

SEO Cons:

  • “free” if you DIY but does take time
  • long-game strategy, instant results are extremely rare
  • does require a level of technical and analytical skills
  • can’t really automate the process
  • you kinda have to like writing
  • it’s not a done-once done-forever strategy there are constantly changing trends and algorithms to keep up with
  • you must have obvious next steps to engage the visitor to get the ROI

If you want help getting started with SEO, download the Ultimate Guide To SEO here or book an SEO training session.

Another organic marketing strategy that works really well is…

2. Customer Experience Optimisation (CXO)

Customer experience (aka CX) is a broad term that covers every touchpoint that a customer experiences your business. This can be through advertising, email marketing, social media, working together, after-sale service, product delivery, point of sale, watching your video, participating in your program or course, and the list goes on.

We all know that it’s most cost-efficient to retain an existing customer for repeat business than to convert new ones.

So if we can make the customer’s experience with your business memorable and enjoyable, not only will they come back and buy from you again, but they are highly likely to recommend other people to you.

And as you would be well aware, word-of-mouth is more effective marketing than when you directly market yourself (which is why affiliate marketing works so well).

Both repeat business and word-of-mouth marketing are more profitable and energy-protecting than constant “push” marketing from top to bottom of funnel.

CXO Pros:

  • more happy customers *hooray*
  • increases repeat business
  • improves customer loyalty
  • increases positive word-of-mouth
  • less energy required for bigger results
  • more profitable outcomes for time/money/energy investment
  • sustainable
  • automation possibilities
  • outsourceable, although does require personal elements
  • can be DIY
  • once in place it can continue to work even when you’re on break (or sick :/ #becauselife )
  • sustainable customer flow

CXO Cons:

  • requires upfront time, energy and potentially financial investment to get it working effectively
  • usually requires technical and analytical skills if DIYing

There are a multitude of ways to optimise your customer experience but as you can see it definitely pays off to invest some time and energy here regularly.

To get started with improving your customer experience, I recommend starting with the CX Self-Audit Tool. Download a copy for free here.

3. Collaborative Partnerships and/or Guest Features

An organic guest feature can include things like guest blogging, featured press, podcast interviews, video/live interviews, guest presenter to groups or programs.

Collaborative partnerships involve two or more professionals coming together to create or offer something together.

The idea behind collaborative partnerships and guest features is that you show up in another space that your ideal audience frequents or places value on that you didn’t have to curate or work for.

For example: you may write an article featured in a world-class industry journal or news site, or be a guest presenter in a high-profile person’s training program, can earn you expert status – even to people who aren’t familiar with you or where you were featured. It’s all about perception.

Collab Pros:

  • bigger reach so your name and message gets out to your audience faster
  • has similar marketing effects to word-of-mouth
  • can give “expert” status and raises the perception of “expert” status
  • quick win
  • scaleable to a point
  • can be a long-term strategy
  • time investment is minimal for the return

Collab Cons:

  • often requires pitching and applications which take time – but you can do that at a time that suits you or it can also be outsourced
  • only scaleable to a point
  • not a set and forget strategy, I’d recommend scheduling appearances and collaborations across the year
  • can’t automate
  • usually can’t be outsourced (the applications or writing can, you showing up obviously can’t)
  • have to be prepared for influx of customers
  • once the initial influx is over it can die off

Other Organic Marketing Strategies That Work:

In-person networking

Face-to-face connection works wonders for building instant rapport and promotes word-of-mouth marketing. Does require a time and energy investment, and does not allow for automation. The best results are in the