Happy new year!

I always like to look back on the past year and review what went well (and what didn’t), especially with regards to my business.  The year flew by but we still managed to get a lot done including sticking to our weekly content creation plan.

There are so many things I could talk about from the year gone by, but I’m going to keep it simple and just share with you our most popular articles from 2018. These articles are the ones that resonated with everyone the most, the ones that received the most amount of organic traffic.

I’d love to hear in the comments if any of our articles resonated with you this year, and if there are any specific topics you would you like to read about in 2019? 

15 Most Popular Articles of 2019

25 of the Best Growth Mindset Quotes for Entrepreneurs
25 Growth Mindset Quotes For Entrepreneurs

A growth mindset is where we believe that we learn and build on our knowledge base without getting bogged down with setbacks or failure. Do you worry about stumbling blocks or do you see it as an opportunity to advance your skill set and do things differently next time?

Here are 25 of the best growth mindset quotes, to keep you going.

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Create a google ad campaign
Great Questions To Ask BEFORE Starting A Google AdWords Campaign

I assume you are here because you are thinking about starting a Google AdWords Campaign. You may be sceptical of advertising in this way or unsure of where to start… but I’m sure you want to know how to create a successful campaign. Well, you’re in the right place.

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How To Use Segmentation, Targeting And Positioning For Easy Growth WP
How To Use Segmentation, Targeting And Positioning For Easy Growth

Focusing on your audience not only ensures your offerings have the most commercial appeal possible, but also that your marketing message is really focused, and more likely to achieve success.

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Social Media And Google Ad Conversion Rates Made Simple
Social Media And Google Ad Conversion Rates Made Easy

Despite the obsession so many online marketers have with conversion rates, benchmarks, and optimisation, recent studies have shown that only around 22% of businesses feel their conversion rates are satisfactory. It seems like a lot of people are unhappy with the rate of conversions they achieve through marketing and advertising on social media and Google AdWords, but that doesn’t mean social media marketing and PPC advertising isn’t delivering great results.

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How to Build an Online Presence for Your Startup Small Business
How to Build an Online Presence for Your Startup Business

Even if you have a ground breaking product, you need to help people find you across different mediums online. What you need is an online presence that builds brand awareness.

In this post, we’ll look into how you can build an online presence the right way for long-term success of your startup.

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increase buyer frequency
7 Ways To Improve Customer Buying Frequency

Most sources estimate a new customer costs between 4-10x more than retaining an existing customer*. Multiple sources also state that profits are significantly higher for companies who invest in customer retention and not just acquisition^. And anyone in business loves to make a profit…. So the big question here is: How can you convert your existing leads and customers into multi-buyers?

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Need to know about customers
10 Things You Need To Know About Your Customers

In business, we all want to create amazing offerings that continually attract great customers who love your work. So how do make sure your offering is what your customer wants or needs, and how do you make your offering irresistible?

You need to understand your customer.

Simply by answering the following 10 things about your ideal customers you will be ensuring that your product or service offering AND your marketing efforts are on-point.

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5 Ways To Ensure You Have A Consistent Online Brand
5 Easy Ways To Ensure You Have A Consistent Online Brand

Ensuring consistency across your brand can be a bit of a nightmare. You want to grow your online presence and have your fingers in a lot of pies – Facebook, Twitter, Instagram, Pinterest, the list of social media site alone is seemingly endless.

Then there’s your website to consider. Email marketing, advertising campaigns…

You want to take advantage of it all (and you should!), but it’s vital to do so with a completely consistent brand presence.

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8 Steps To Stress-Free And Easy Social Media Management

If you’re a digital marketer it’s extremely difficult to hang up your social media management hat, and paying someone else to manage a comprehensive and effective social strategy isn’t always an option – especially for new business owners.

So how do you navigate the horrors of social media management without tearing your hair out?

Here’s an easy, stress-free, eight-step plan for establishi