Generating more leads and conversions in order to grow your business online begins with effective content marketing.

Your content marketing should be informed by a strategy that clearly articulates who you’re targeting, through what means, how often, and for what reason.

This strategy will then underpin your daily content creation and distribution so you are continuously attracting prospects to your website to increase leads and sales.

What does a content marketing plan include?

In online marketing, ‘content’ is simply any written, audio, or visual media that you create about your business, products or services.

This content is then used to attract clients with the intention of finding out more about you, engaging with you, or buying from you.

There are different types of content and the format that you use will largely depend on your target audience, where they connect with you online and how they like to receive con