Every brand wants staying power.

The brands that stay with us are the ones that resonate, that we connect to.

And when you are trying to grow your own business defining that brand is a vital piece. You have to know who your potential audience is, what they want from you, and how to stay true to your self and purpose in the process.

Building your brand personality isn’t an arduous process, but it can be confusing, especially if you don’t know how to be specific and purposeful in your branding.

And without a consistent, strong brand personality, you will struggle to gain traction with your intended audience. Remember, most businesses fail within the first three years. A huge part of the problem is unclear or weak branding. If clients and customers don’t resonate with you or recognise you, they are unlikely to buy what you are selling, literally or theoretically.

So let’s take a look at how to build a personality into your brand that draws in clients and keeps them for the long haul.

What is Brand Personality?

Businesses are people, at least according to the