Whether you’re new to freelancing or have been at it for years, growing your business online is essential in order to grow your income and build a sustainable career. In this article, we’ll explore the essentials you need to focus on as a freelancer to grow a sustainable business you love.

One of the main challenges people face when it comes to growing their freelance business online is a lack of knowledge or understanding of what’s necessary to make it successful. Many freelancers simply don’t know where to start or which areas to focus on to see the best results.

In this article, we’ll share the 7 essentials that are key to growing your business as a freelancer. Because growing your freelance business online is definitely possible when you know where to focus your efforts.

Sound good? Let’s get started.

1. Create A Strong Online Presence

First and foremost, a strong online presence is important if you want to grow your freelance business.

But what does “online presence” mean, exactly? At the very least, it means having a great website that represents your brand in the best light possible.

Think of your website as your home base online – it’s where people will go to learn more about you, your work, and how to get in touch.

Make sure your website is easy to navigate, visually appealing, and updated regularly with new content. And a blog on your website can be a great place to share your thoughts on freelancing, industry news, and case studies of your work.

Once your website is looking good and user friendly, make sure your social media platforms are set up to match your branding and website. Then create a schedule to post regularly. Think about what you want people to know about you and your work, and share that content on social media.

You can also use your social media presence to connect with potential customers and industry professionals as well as network with others in complementary niches.

The more visible you are online, the more likely people are to find you and hire you for freelance work.

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2. Build Your Network

There are few resources more valuable to freelancers than a strong network.

Word of mouth is one of the most powerful forms of advertising and the truth is that you’re likely to get a lot of your business through personal recommendations. People talk, and you want to make sure your name is coming up in the right conversations.

First and foremost, it’s critical that you do everything reasonable to ensure all your clients have a great experience with you. Happy customers will talk you up to their friends and recommend your services when the opportunity arises.

But it’s also a good idea to get involved in circles related to your industry and start building a reputation for yourself.

The more people you know in your industry, the more opportunities you’ll have to find work and grow your online business.

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3. Content Creation

One of the most important things you can do to grow your freelance business online is to create high-quality content – lots of it.

Content marketing can take many different forms, from blog posts and articles to videos and podcasts. But the goal is always the same: to share your knowledge and expertise with others in order to help them learn and grow.

When you create content, you position yourself as an authority in your field. And when people see that you’re knowledgeable and trustworthy, they’re more likely to hire you for freelance work.

On top of that, when you share content you’ve created, you’re giving your prospective customers a glimpse into what working with you might be like. This can be a great way to show off your skills and let people know what you’re capable of.

So don’t be shy – share what you know, how you work, and who your service offerings are suited for on a regular basis.

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4. Client Acquisition & Retention

There’s no question that growing your freelance business online takes a lot of work. But it’s important to remember that the work doesn’t stop once you land your first client. In fact, the real work begins once you have a client in hand.

Now it’s time to work hard to keep that client happy and coming back for more.

Client retention is key to the success of any freelance business, so make sure you have a process in place for both acquiring AND retaining clients.

Some tips for keeping your clients happy include:

  • Communicate with your clients often
  • Deliver quality work on time
  • Resolve any issues quickly and fairly
  • Be proactive

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5. Track Progress With Analytics

Tracking your progress is a crucial part of growing your freelance business online. That’s true for any type of business, but often, freelancers think this doesn’t apply to them.

The actual reality is that you need to track all of the important aspects of your business. It’s true that every business is unique, but we find that these things should be tracked in just about every business out there:

  • Profit and loss
  • Revenue
  • Client acquisition costs
  • Time spent

These are just the basics – you may need to track several more things for your specific business. The good news is that this can be done easily by setting up Google Analytics on your website and creating a schedule to review your numbers regularly.

Tracking your progress allows you to see what’s working and what’s not, so you can make the necessary changes to continue growing your business.

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6. Maximise Your Productivity

It may sound strange, but maximising your work productivity is actually a huge part of building a successful freelance business.

At the end of the day, advertising, networking events, and branding are just tools to get work in the door. But once you have that work, inefficient processes, poor customer service, or long delays can damage your reputation.

That’s why it’s so important to have a process in place that allows you to deliver exceptional work every time.

Figure out what sort of work process is best for your productivity and mental health. That may mean working:

  • in the morning or the evening
  • at home or at a coworking space.
  • in silence or with music
  • at a desk or on the couch

Whatever productivity means for you, figure out your system and stick to it. It may take some time to perfect your process, but it’s well worth the effort.

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7. Perfect Your Processes

By processes, we mean everything from how you approach prospective customers, communicate with clients, handle revisions, deliver the final product, and everything else you do along the way.

Literally, everything you do in your business is a process. And if you want to grow in a sustainable way, you need to streamline and systemise those processes. It’s the secret to minimising stress and overwhelm while allowing you to grow your business.

Why is this so important?

Because when your processes are inefficient, you spend more time than necessary on tasks that don’t move your business forward. This is not only frustrating, it’s also a huge waste of time.

But when your processes are streamlined and efficient, you can focus on growing your business while enjoying a high level of client satisfaction.

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Learn More About Growing Your Business Online

These days, more and more people know that 9-to-5 office work isn’t the only business model available to them. Many people, especially creative people, want something that offers more freedom. They want to be in control of their careers and to pursue the projects that excite them as a freelancer.

It’s true that working as a freelancer can be a great way to get the freedom and flexibility you want. But growing your business can be a challenge, especially at first.

By focusing on these 7 essentials, you’ll be on your way to growing a successful freelance business. With persistence and focus, you can turn your freelance business into your dream business.

We know exactly what it’s like trying to grow a business online – it’s what we specialise in! And we’d love to help you grow yours. If your attempts at business growth feel like treading water with no forward progress, consider getting some help. There are a variety of ways we can help, including mentoring, consults, and VIP days. Book a free Discovery Call here to explore the options and identify what may be right for you.