Did you know about 50% of all Google searches are looking for local solutions? Even so, many businesses fail to use Google My Business to its full potential which is why Google My Business optimisation is so important. So let’s look at some simple steps you can take to optimise your Google My Business listing so that nearby consumers can find your business online easily.

When your Google My Business listing is optimised, it appears in search to consumers who are looking for your business or business like yours. Your listing will showcase your location, website, opening hours and phone number. Your business listing also includes reviews from other customers, recent posts you’ve shared about your business, photos of your business, and information about your business. So, learning how to optimise your Google My Business listings can be instrumental in attracting more business from your local area.

If you’ve been researching “how to optimise Google My Business tips”, look no further!

Here are 8 simple steps to improve and optimise your Google My Business listing. With these tips, you can set your local search engine optimisation (SEO) strategy up for success and get ready for a flood of new customers.

Step 1: Claim Your Google My Business Listing

Before using the rest of these Google My Business optimisation tips, make sure to claim your business listing first. You can click here to get started.

It’s important to make sure you’re using a Google account that’s dedicated to your business. If necessary, take the time to create a Google account specifically for your business before you get started.

When you start the process of creating a new Google account, look for the option that says the account is to “manage my business.” Choose that option and Google will walk you through the steps you need to complete in order to claim your listing.

The first and most important step being to create a headline for your listing. Often this is your business name. However, if there is extra headline space available consider adding a keyword or key phrase that customers may use to search for you. This can help your Google Business Listing appear for other search terms such as your job type and location.

For example: Your Name ~ Job Title Location (Pam Hird, Naturopath Brisbane or Optimise & Grow Online – Online Business Development Consultant)

optimise google my business listingGoogle My Business Optimisation

2. Add Your Contact Information

Take the time to review every section of your Google My Business listing. Fill out any gaps in your business profile. Completing every section will ensure potential customers never struggle to find the information they need to find out more about your business or contact you. If customers struggle to find information, you could miss the chance to generate new leads or sales.

To optimise your Google My Business listing, update your:

  • Business name
  • Address
  • Phone number
  • Website URL
  • Booking/Appointment URL
  • Opening Hours
  • Special Opening Hours

Double-check every piece of information you add to your listing. It’s important to make sure it’s complete and accurate. Match the information on your Google My Business listing to the information on your website. If the information is inaccurate or inconsistent, it could hurt your search engine rankings and you could risk confusing consumers too. For example, they could visit the wrong store address, see incorrect opening hours, or click an old broken website link and get frustrated when your business is closed.


3. Spruce Up The Business Listing Description with Keywords

Once you’ve included the necessary contact information on your Google My Business profile, take a look at your description. In your business description you will want to integrate the keywords customers would use to find your type of business online. You might want to gather keyword research during this step. Using keywords within your description could help you appear for relevant searches when someone local looks for your product or service.

Make sure your Google My Business description is helpful, informative and unique. It needs to highlight who you are, what you do, and the value you can offer consumers. You’ll only have a limit of 750 characters. Make every character count. Keep it clear, concise and click-worthy.

4. Add a Business Listing Category, Attributes & Services

If you’ve been looking for Google My Business optimisation tips, you’ll likely have read a lot about categories and services. As with keywords in your description, the business category and services you add will help consumers find your listing in non-branded searches.

Choose a category that directly suits your offerings and industry, and take the time to set the business attributes and services that are listed with each category too. Taking the time to choose attributes and list out your services or key product offerings that are relevant to your business may improve the likelihood potential customers choose to visit your store over the competition.

Using the right category and services can help your listing appear for non-branded searches so if your business name doesn’t include keywords relevant to your business, don’t skip this step. 

5. Add Eye-Catching Images

A picture says a thousand words, so don’t forget imagery when optimising your Google My Business listing.

Eye-catching images could draw consumers to your Google My Business listing during a search. As they explore your photos and videos, they might realise you’re exactly what they’re looking for.

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First, upload a crisp, high-quality profile image and cover photo. Make sure to use unique, branded photos. Stock imagery, on the other hand, could make your brand look ingenuine.

Adding an image of your shop or business façade and your logo will help consumers feel confident they’ve found the right store if you have a physical address.

Add a few photos of your storefront, inside the store/office, your products, your staff and team, and even promo offer or blog promotion images work well too to attract new customers to your business listing.

And if you are the business, make sure to upload photos of you for quick recognition by customers. A friendly face is also more attractive to new customers than a logo.

Try to upload new photos regularly as well as this helps with attracting more potential customers through search.

As you upload your images, we recommend that you optimise each photo file name and the image alt text for business and service specific focus keywords. Optimising your images using keywords can help your images and business listing appear in a wider range of searches.

6. Request Google Reviews

About 95% of consumers read reviews before making a purchase. Another 93% trust reviews of local businesses to determine their quality. And, businesses with 25 current reviews earn 108% more revenue than others. Generating Google reviews from customers can boost your credibility. Future customers might feel more inclined to trust your business as a result. Fostering brand trust could help you generate more leads and sales.

How to ask customers for a Google Review in person: You can ask paying customers “how was your service today” before they leave their shop. After they share their comments, ask them to share their thoughts on your Google My Business listing. You can add a QR code on signage in your store to simplify the process for consumers who visit.

How to ask customers for a Google Review online: Use automated email marketing to follow up with customers and clients after they have received your product or service to both check-in and request a Google Review. For best results, use a direct link to your Google My Business listing reviews area. You’ll find your reviews link on your listing info dashboard.