Ah, Facebook, the one social media platform that offers the Holy Grail of marketing opportunities, while confounding you by being the most illogical, fickle, and overly complex platform to understand. Sure, there are a bucket load of Facebook Insights to help you figure it all out, but what does it all mean?

With Facebook engagement rates plummeting to an all-time low, and the platform consistently pushing users towards paying to get their content seen, or at presenting it in video format, it’s harder than ever to get tangible results from Facebook, let alone achieve a good return on your investment.

And it’s a big investment.

There’s no getting around it:

[Tweet “Effectively using Facebook to market your business requires one of two things: time or money.”]

Whichever you pick you’re also going to need a lot of patience, and an effective way of measuring yo