When you’re an entrepreneur in the digital world working to expand your online presence and authority are everything.
A business without a powerful online presence and strong authority will struggle to grow beyond a certain level. Reach is equally important because without it, establishing that presence and authority is going to prove difficult.
When you’re starting out as an entrepreneur you have a burst of growth, spurred in part by the energy that goes into starting a business. Understandably, you are super focused to expand your online presence.
But at some point, that levels out and you struggle to push your business any higher.
Most businesses plateau at a certain point when it comes to increasing the impact they’re making online. I’ve recently been working with Profit Pioneer and money mentor, Laura Elkaslassy, and have come to realise this can often be an upper limit issue.
We get so far and hit a wall of our own making because pushing it any further would take us well outside our comfort zone.
This is a particular issue when it comes to positioning ourselves as an expert with a real presence because it’s often the first time in our lives we’ve been so publicly viewed in such a light.
Digital marketing has a dual nature: it gives us an unprecedented level of influence and reach that are professionally incredibly helpful, but personally often quite uncomfortable.
Beyond the issues presented by our own mindset, there are real practical limitations to expanding your online presence, authority and reach online.
Namely, time and resources.
Both your expert status and the extent to which that is evident are largely dependent upon your ability to create amazing, high-level content, and really put yourself out there. Yes, there are great ways to automate this, but creating a truly exceptional online presence is still very time-consuming. And it can also be frustrating, as it requires long-term effort and energy.
If you’re wondering exactly how you can expand your online presence in the most effective, least time-consuming, and least frustrating manner, read on…
What Exactly Is Your ‘Online Presence’
Before we go any further, let’s get totally clear on what we mean by ‘online presence’.
Your online presence is the culmination of every platform and identity you have online, including your:
- Business website
- Marketing platforms
- Social profiles
- Paid advertising campaigns
It also includes interactions between any of your online profiles or platforms and other people and organisations.
In short, anything you’re doing online is part of your online presence. But in a professional sense, your online presence is much more than this.
When you make an effort to build your platforms, presence, and brand identity online, you go from having a collection of contact points between you and the outside world to a coherent online entity that represents you and your business.
When done right, this will form a consistent online brand that will steadily attract leads, followers, fans, and clients.
This is your online presence, and it’s your portal to success.
How To Expand Your Online Presence, Authority, And Reach
You have to get the basics of your online presence completely solid before you try to build on it.
1: Set Your Goals
Right before you make a big push to expand your online presence it’s a really good idea to check in with your goals.
Are you totally clear on what you’re trying to achieve in your digital marketing, and the direction you’re hoping to move your business in future?
2: Get Clear On Your Ideal Client And Niche
Knowing who you want to work with is even more essential at this stage than it was when you were first starting out in your business. In the early stages of developing an online presence, you can (to some extent) afford to be a little vague on your ideal client.
It certainly helps to be totally clear from the start, but you may need to experiment working with different people to really find your groove.
Once you’re at the point where you’re ready to push everything up to the next level and really establish yourself as an authority in your niche, your ideal client can no longer be fuzzy. Nor, for that matter, can your niche!
Knowing how to use your ideal client to improve your conversions is imperative in helping to expand your online presence.
Our Ideal Client workbook makes it easy for you to be 100% clear on who you’re targeting, and what you need to present yourself as an authority in your niche.
Without clarity on your ideal client and niche, you run the risk of creating an amazing online presence that doesn’t actually help your business.
3: Optimise Your Website For Search
Is your website functioning effectively?
Your online presence is all about getting found and nothing achieves that more effectively or efficiently than SEO.
There are a lot of elements to effective SEO, however focusing on these activities will help you see results:
- Researching your keywords so you are clear on what your target market are searching for online.
- Optimising your posts and pages (this does not mean simply ensuring Yoast SEO has a green light – there’s more to it than that!).
- Using the latest SEO tactics for blogging.
- Publishing fresh, high-quality content regularly.
- Enhancing your user experience as much as possible by keeping everything clean, simple, easy-to-navigate, and fast to load.
- Ensuring your site works perfectly across all platforms (desktop, tablet, and mobile) and is fully responsive.
- Using video marketing and/or starting a vlog.
4: Build Your List
Growing your email marketing list is a necessary element of running any online empire. It’s one of those things we know we should be giving a huge amount of attention to, but often neglect.
It can feel very overwhelming when you’re first starting out, and it can be time-consuming to set up.
When you’re super busy getting everything going, finding the time to put a really effective list-building strategy in place can be tough.
If you haven’t already, make sure you have a simple and effective lead generation system in place.
5: Just Do Your Own Thing
Nothing will tank your authority faster than creating a brand perceived as being anything less than 100% authentic.
It’s natural to look to other brands and industry leaders in your niche, who you admire, for inspiration and motivation.
When you’re first starting out, it’s almost a prerequisite, but to truly carve out your own authority you need to stop emulating, stop using other people as your yardstick, and create your own measures of success.
The easiest way to build credibility and expand your online presence is to just do your own thing.
It sounds too simple to be true, but devoting yourself to being the best you can possibly be at what you do, and sharing that gift with the world will naturally draw people to you.
The more people find their way into your orbit, the more authority you possess and the larger your online presence becomes.
Other people can teach you how to be a better entrepreneur or a more effective marketer, but they can’t show you how to be you.
Only you can figure that part out.
Push Your Online Presence Into The Stratosphere
Now we’ve reviewed the basics it’s time to really step up your game. Let’s start with a hard truth:
Working to expand your online presence so that it is awesome is completely possible, but not without consistent effort.
That doesn’t mean you have to hustle yourself into burnout, but it does mean there are certain things you need to work hard on developing.
And these aren’t things you do once and leave running on autopilot. You’ll need to regularly revisit them in order to perpetuate your expansion and growth…
A huge part of expanding your reach and succeeding at the other areas of this list is making connections.
While there are loads you can do that’s automated or even outsourced, if you’re really serious about putting in the work to expand your online presence, and particularly about being seen as an authority, you have to show up.
- Get active on your social media
- Connect with real people
- Discuss your core topics and
- Talk with them about their own zone of genius, message, and opinions.
You have to not only get visible but get comfortable being visible.
Grow accustomed to being open with your audience, sharing your thoughts, opinions, and passion.
One of the best ways to do this is via live social media. If you’re not already, get on Facebook Live (or the live