Lead magnets and email list building don’t have to be complicated. Today we’ll walk through a simple 5 email nurture sequence that you can use to capture, entice, and nurture new leads along their client journey.

The Lead Magnet

Before we begin, you should think about what your lead magnet will be. What’s the driving force that gets people to subscribe to what you’re throwing down?

Classic examples are:

  • a webinar sign-up
  • PDF cheat sheet
  • planner and worksheet

or another freebie that’s relevant to your industry.

Okay, now they’ve decided they want the freebie, it’s time to start nurturing that list!

The Emails To Include In Your Email Nurture Sequence

Email #1: The Thank You Email

With your first email, you’re obviously going to be providing the magnet that drew them in, to begin with. This email will give them a link to the webinar or to download their new PDF. Thank them for signing up with you and give a little extra info on how to make the most of their new goodie.

You want them to feel confident and comfortable in your knowledge and expertise. This email can also include links to your social media, groups, website, or another relevant source.

Tip: To avoid looking spammy, include your links in your email signature.

Email #2: The Check-Up Email

This email can be used to check in with your new list member:

  • How did they go with the freebie?
  • Did they enjoy your webinar?
  • Was the information useful?

You can ask them directly or indirectly for feedback o