Regardless of where you are in business, knowing how to develop a content marketing strategy is going to give you an advantage over your competition. And your competition is likely fierce. Hubspot’s Content Marketing in 2020 tells us that almost 70% o ...
It’s no longer viable for businesses to ignore social media as a reputable online marketing channel. If you sell a product or service, even if you don’t use the internet to do so, you need to have an online presence to really connect with your audienc ...
As an introvert myself, I completely understand that putting yourself out there can be frankly terrifying. It can make you feel vulnerable, dizzy, and just plain run for the hills! But hold up! Don’t lace up your running shoes just yet. I’ve got a few ...
New products often fail, even with comprehensive pre-development testing and research. Perhaps the best-known failure of all time was that of New Coke. Despite expensive, intensive pre-launch testing, the cola giant's new drink was a marketing disaster ...
Dani Gardner helps holistically minded solopreneurs articulate their message, stand out in the marketplace, and grow their business without having to be online all the time. She believes that you don’t need to be loud and make bold flashy claims in o ...
Andrea Kaldy is a visibility guide who believes that everyone has the right to take up as much space as they need while sharing their wisdom with the world. She works with women to guide them on their path to discover their visibility triggers and false b ...
Tech is like ice cream - everybody has a favourite flavour! There are so many tools and applications to choose from, and they all offer different pros and cons. This is actually just as it should be, though, because it means you can find the tools tha ...
In the online business community Facebook Groups have become a staple part of the marketing strategy for many start-up business owners and freelancers, as it offers a free and easy way to get in front of your target market. Facebook Groups do provide a gr ...
Customer persuasion is far more complicated than you may initially think. The obvious tactic is to really lay it on thick and try all the sales tactics in the book. You rewind the clock to the old door-to-door sales days of really pushing all the main poi ...
In the work that I do, I often hear "X strategy doesn't work for me" or "marketing is just hard and confusing" or "I don't know where to start" or "I'm doing so many things but nothing is really working" ... all totally valid points and when nothing is wo ...
Constant changes in the world of digital marketing make it difficult for small businesses and entrepreneurs to keep up with the latest industry trends. Just look at the increasing popularity of voice search within the last year. Only three years ago le ...
A while back I was blogging about how to start a vlog, and I wanted to follow up on that with some great advice on creating a really solid platform for that vlog in the form of a successful YouTube channel. A strong YouTube channel can do wonders for y ...