compelling-subject-lines

5 Tips For Crafting Compelling Subject Lines

Regardless if you're new to the game or if email marketing is old hat to you, the first thing you're going to want to focus on is crafting a compelling subject line. Because, if you can't get your subscribers to open your emails, it really doesn't matter ...

writing a business manifesto

How a manifesto can grow your business

As part of the blog spotlight series I'm sharing this month I wanted to highlight the work of a creative colleague, Bec Newton. Bec is a Brisbane-based copywriter who has recently shared something new in her business: a business manifesto.   mani ...

SEO Blog Writing Tips

Top Blog Writing Tips for SEO

If you have a website and no blog, you are missing out. According to research, a well-written blog as the main component of your website will give you a whopping 434% chance of being ranked well in organic search engine results. In order to have a well-wr ...