writing a business manifesto

How a manifesto can grow your business

As part of the blog spotlight series I'm sharing this month I wanted to highlight the work of a creative colleague, Bec Newton. Bec is a Brisbane-based copywriter who has recently shared something new in her business: a business manifesto.   mani ...

Top Blog Writing Tips for SEO

Top Blog Writing Tips for SEO

If you have a website and no blog, you are missing out. According to research, a well-written blog as the main component of your website will give you a whopping 434% chance of being ranked well in organic search engine results. In order to have a well-wr ...

adding-personality-to-your-copy1

8 Tips for Adding Personality to Your Copy

Did you know the average adult reads at 300 words per minute? That means that a 1,000-word article can take over three minutes for them to read. And many people just aren't that patient when it comes to taking in information. So how do you get them ...

effective-sales-page1

10 Must-Haves for an Effective Sales Page

Did you know that, if done correctly, one page of your website alone can convert visitors? An effective sales pages has the simple intention of turning leads into conversions. If you depend on your website to acquire customers, a sales page is essen ...