Brand Coherency: What Is It And How Do We Get It? Brand coherency is more than just having your logo and business name on every page, profile, and product. It’s about creating a real personality ...
Meet Jane McKay, a marketing consultant who spends her days creating powerful personal brands for women who want to create an impactful business that changes lives. Armed with a Bachelor of Arts and a Masters ...
As part of the blog spotlight series I'm sharing this month I wanted to highlight the work of a creative colleague, Bec Newton. Bec is a Brisbane-based copywriter who has recently shared something new in ...
Every brand wants staying power. The brands that stay with us are the ones that resonate, that we connect to. And when you are trying to grow your own business defining that brand is a ...
Are you trying to scale up your business? Improve your conversion rate or stand out from the competition? Learning how to define your brand helps you refine your focus, improve your business's reputation, and organize ...