Brand Coherency: What Is It And How Do We Get It? Brand coherency is more than just having your logo and business name on every page, profile, and product. It’s about creating a real personality that comes to be associated with your brand consistently, r ...
Meet Jane McKay, a marketing consultant who spends her days creating powerful personal brands for women who want to create an impactful business that changes lives. Armed with a Bachelor of Arts and a Masters in Media & Communications, Jane worked ...
Your business success will often sink or swim based on the way you market it. While there is no shortage of marketing strategies, storytelling always has great success. Brand storytelling teaches people who you are, what you do, and why they should fol ...
As part of the blog spotlight series I'm sharing this month I wanted to highlight the work of a creative colleague, Bec Newton. Bec is a Brisbane-based copywriter who has recently shared something new in her business: a business manifesto. mani ...
Every brand wants staying power. The brands that stay with us are the ones that resonate, that we connect to. And when you are trying to grow your own business defining that brand is a vital piece. You have to know who your potential audience is, wh ...
Are you trying to scale up your business? Improve your conversion rate or stand out from the competition? Learning how to define your brand helps you refine your focus, improve your business's reputation, and organize your thoughts cohesively. If yo ...
In business there is one thing that is as elusive as a unicorn. It also happens to be as rare and valuable as a dragon. What is it? A unique selling point, or USP. This is a marketing term, and it doesn’t quite capture the power and...dare I say it...r ...
Ensuring consistency across your brand can be a bit of a nightmare. You want to grow your online presence and have your fingers in a lot of pies - Facebook, Twitter, Instagram, Pinterest, the list of social media site alone is seemingly endless. Then t ...
As a marketer and business development consultant ideal client avatars are part and parcel of daily life for me. I find it REALLY easy to create them and visualise them for my clients, but over the past decade, defining ideal clients for my own businesses ...