The strongest marker of business success is sales conversions. What if we told you there’s a way to increase sales by being more strategic about customer experience?

It all starts with a customer journey map.

Once you know how customers interact with your company, you can start to improve the service they receive at each of these touch points. Happy customers mean more sales and more word-of-mouth recommendations.

Ready to get started on a customer journey map template? Read on!

Customer Journey Map Template and CX

For Customer Experience (CX) to truly be great, you need consistently high-level customer service at every touch point. A customer journey map is a strategic way to consistently achieve bang-on CX. It’s what tells you when, how and why customers interact with your company.

It’ll also tell you about common customer issues and drop-off points. If you do it right, it’ll highlight opportunities you’re not yet capitalising on. If you’re ready to get started with one, we’re ready to tell you how!

What Is It?

A customer journey map is a practical way to get one of your most important job done. Getting into the mind of your customer. The customer journey is the path a customer or potential customer takes with your business to solve their problems or achieve their goals.

As you might imagine, mapping a customers path from pain-point to curiosity and the final purchase is harder than ever before. Before the internet, there were only a handful of ways they’d have heard about it. The principal ways wo