More and more data is making it clear that stellar customer experience is what will set your business apart.
Consequently, building a customer experience strategy for your business is critical, which is why we’ve been focusing on it so much lately.
If you’re still not convinced, take a look at these 48 customer experience quotes that drive home just how important this topic truly is to the success of your business.
48 of the Best Customer Experience Quotes
1. the feeling makes the difference
2. provide consistent experience
Customer loyalty comes from consistent experience. They learn to count on you.
~ Jimmy John LIautraud
3. don’t just sell the service
As a brand marketer, I”m a big believer in ‘branding the customer experience,’ not just selling the service.
~ John Sculley
4. word of mouth is powerful
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
~ Jeff Bezos
5. the next competitive battleground
6. employees control the culture
Keeping customers is about the experience, and the employees control the culture and temperature of the business. Never forget that.
~ Steve Wynn
7. we are the hosts
We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
8. consistent brand experience
You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.
~ Angela Ahrendts
9. perception is reality
10. reinvent yourself
If companies start reinventing themselves and focus on the customer experience more, they will win out in the end.
11. personalised experience
I firmly believe that personalized experiences with brands drive loyalty and relevance for customers.
~ Katrina Lake
12. one pure customer experience
From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.
13. more valuable than $10k of advertising
14. improve the experience
Our focus is on the customers and improving their experience. We believe that if we do that well, competition, prices, and profits will all take care of themselves.
~ Bhavish Aggarwal
15. make it easy to buy
Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
~ Mark Cuban
16. get closer to your customer
Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.
~ Steve Jobs
17. the customer is the hero
Make the customer the hero of your story.
~ Ann Handley
18. the customer is the purpose
19. the customer comes first
When the customer comes first, the customer will last.
~ Robert Half
20. treat the customer as if you are the customer
Treat the customer as if you are that customer.
~ Gena Lorraine
21. not just a department
Customer service should not be a department. It should be the entire company.
~ Tony Hsieh
22. your competitor is only a mouse click away
In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.
~ Doug Warner
23. service is who you are
Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions.
~ Betsy Sanders
24. service worthy of repeat business
Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution.
~ Rich Tate
25. happy customers are your best sales team
26. start now
The longer you wait, the harder it is to produce outstanding customer service.
~ William H. Davidow
27. work backward
You’ve got to start with the customer experience and work back toward the technology, not the other way around.
~ Steve Jobs
28. internet makes it exponential
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
~ Jeff Bezos
29. every touchpoint is important
30. you have to care
If you don’t care, your customer never will.
~ Marlene Blaszczyk
31. it isn’t an expense
Customer experience isn’t an expense. Managing customer experience bolsters your brand.
~ Stan Phelps
32. make them love doing business with you
The key is when a customer walks away, thinking ‘Wow, I love doing business with them, and I want to tell others about the experience.
~ Shep Hyken
33. ask questions
Always begin with: So that I can better serve you, do you mind if I ask a few questions?
~ Jodie Shaw
34. make life less difficult
Every day we were saying, ‘How can we keep this customer happy?’ How can we get ahead in innovation by doing this, because if we don’t, somebody else will.
~ Bill Gates
36. exceed expectations
The first step in exceeding your customer’s expectations is to know those expectations.
~ Roy H. Williams
37. keep the promise
Customer service is the experience we deliver to our customer. It’s the promise we keep to the customer. It’s how we follow through for the customer. It’s how we make them feel when they do business with us.
~ Shep Hyken
38. whatever you do, do it well
Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.
~ Walt Disney
39. customer service is the new marketing
40. give more than they expect
Here is a simple but powerful rule: always give people more than what they expect to get.
~ Nelson Boswell
41. create a feedback loop
I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.
~ Elon Musk
42. be laser focused
If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful.
~ Jeff Bezos
43. each customer is the only customer
We have entered the era of the customer. Today, providing customers with outstanding customer service is essential to building loyal customers and a long lasting brand.
~ Jerry Gregoire
44. holistic customer experience
45. know what your customers want
Know what your customers want most and what your company does best. Focus on where those two meet.
~ Kevin Stirtz
46. nail your first impression
You never get a second chance to make a first impression.
~ Will Rogers
47. not just a loyalty card
The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.
~ Valerie Maltoni
48. service trumps price