More and more data is making it clear that stellar customer experience is what will set your business apart.

Consequently, building a customer experience strategy for your business is critical, which is why we’ve been focusing on it so much lately.

If you’re still not convinced, take a look at these 48 customer experience quotes that drive home just how important this topic truly is to the success of your business.

48 of the Best Customer Experience Quotes

1. the feeling makes the difference


2. provide consistent experience

Customer loyalty comes from consistent experience. They learn to count on you.
~ Jimmy John LIautraud

3. don’t just sell the service

As a brand marketer, I”m a big believer in ‘branding the customer experience,’ not just selling the service.
~ John Sculley

4. word of mouth is powerful

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
~ Jeff Bezos

5. the next competitive battleground


6. employees control the culture

Keeping customers is about the experience, and the employees control the culture and temperature of the business. Never forget that.
~ Steve Wynn

7. we are the hosts

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
~Jeff Bezos

8. consistent brand experience

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.
~ Angela Ahrendts

9. perception is reality


10. reinvent yourself

If companies start reinventing themselves and focus on the customer experience more, they will win out in the end.
~Alfred Lin

11. personalised experience

I firmly believe that personalized experiences with brands drive loyalty and relevance for customers.
~ Katrina Lake

12. one pure customer experience

From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.
~Angela Ahrendts

13. more valuable than $10k of advertising


14. improve the experience

Our focus is on the customers and improving their experience. We believe that if we do that well, competition, prices, and profits will all take care of themselves.
~ Bhavish Aggarwal

15. make it easy to buy

Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
~ Mark Cuban

16. get closer to your customer

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.
~ Steve Jobs

17. the customer is the hero

Make the customer the hero of your story.
~ Ann Handley

18. the customer is the purpose


19. the customer comes first

When the customer comes first, the customer will last.
~ Robert Half

20. treat the customer as if you are the customer

Treat the customer as if you are that customer.
~ Gena Lorraine

21. not just a department

Customer service should not be a department. It should be the entire company.
~ Tony Hsieh

22. your competitor is only a mouse click away

In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.
~ Doug Warner

23. service is who you are

Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions.
~ Betsy Sanders

24. service worthy of repeat business

Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution.
~ Rich Tate

25. happy customers are your best sales team