When it comes to kicking some serious content goals in business, the dream is all about knowing how to create MORE content in LESS time, right?
So, would you be interested if we told you that not only is it TOTALLY doable, but the content you create can actually be EPIC as well?
Well, hold on to your seats because it’s time to smash those beliefs that hold you back from creating killer content.
First things first, we totally get WHY content creation is hard
In our experience, there are two things that make content creation hard work:
- The writing process
- Finding distraction-free time
Not to mention, if you’re looking to get some serious eyes on your content, you need to undertake some keyword research before you even start writing. It’s the only way to make sure your content gets returned in Google search results.
From there, your words will need to be structured to attract and engage your audience, and compel some form of action. Getting that perfect mix of engaging AND education, or storytelling AND selling (without the hard sell), isn’t easy.
Finding distraction-free time comes down to organising your work schedule. But if writing isn’t in your zone of genius, it’s likely you’ll find all the excuses in the world to avoid creating content.
So we totally get the excuses busy entrepreneurs have when it comes to avoiding content creation. That’s why this article is all about SOLUTIONS.
Let’s talk about HOW to create MORE content with LESS time.
Create more content in less time with content batching
Content batching is all about setting yourself up to create your necessary content, all in one day.
To prepare, you’ll need to do research and plan your content. But when it comes to the actual creation side of things, you can batch your efforts and end up with everything you need at the end of one day.
When batching content, it makes sense to follow a writing system so that you don’t waste time wondering how to turn your research into actual written words.
Your writing system might look like this:
- Create an outline with headlines, sub-headlines, and dot-points you’ll cover in each section
- Find external links to add credibility to your content (this is also a great habit to get into for SEO)
- Write each section at a time and add your internal links
- Add in your CTAs and upsells
- Source your images
- Final edit and check
- Publish with all on-page optimisations for boosting your search rankings
The habit of batching your content is how you can create multiple blog posts in one day.
Once you’ve got a batch of content created, you can then drip feed it out to your audience as per your regular content distribution process.
Pro Tip: Keep your content batching efficient by PLANNING your content (get keywords, topics, headlines, calls to action, and upsells ready) ahead of time. Then set aside a WHOLE DAY to create.
Resource: Take a look at our Blog Planner for the perfect spreadsheet to get organised prior to content batching.
Create more content in less time by fragmenting your content
Congratulations! You’ve created a bunch of killer blog posts. But did you realise those posts can do MORE than just live on your website?
With your batched blog posts in hand, it’s time to take that content and fragment it into smaller, bite-sized pieces for other marketing channels such as email and social media.
This technique will save you tons of time when it comes to filling up your content calendar. And, by sharing snippets from your post and linking back to the original, your content gets seen by your audience in a multitude of ways.
Let’s avoid just posting and praying for traffic!
Here are some ideas to fragment your blog posts:
- Use headers from your post as bulleted tips in your social media captions.
- For longer blog posts, use your headers to create a series of social media images and associated captions.
- Create social media images using quotes or statistics from your blog posts. Then elaborate in your captions.
- Share your introductory sentence on social media as a teaser and link to the full blog post.
- Each time you publish a new post, send an email to your list using the main premise of your post as the topic.
- Create regular newsletters around a theme and link to each of your blog posts
- Publish the answers to common questions that your blog posts answer on Q&A sites like Quora
- Use your blog posts as inspiration for LinkedIn posts.
Pro Tip: Developing a system to fragment your blog posts is a great habit to get into. Try adding the fragmented content into the draft version of your blog posts so that all the copy is in one spot – this makes it MUCH easier for scheduling social posts or emails.
Create more content in less time by repurposing your content
Repurposing content is all about recycling your already existing content to increase your reach or find a new audience.
You can do this with older content that’s been sitting on your website for a while. Or, you can do it with each batch of fresh content you produce.
You can turn your fresh or outdated blogs into:
- Podcasts or video tutorials
- Education email sequences
- Frequently asked questions
- Guides or whitepapers
- eBooks or downloads
- PowerPoint slides
- Captions for Facebook or Instagram posts
- Statistics for Twitter posts
Pro Tip: Repurposing content helps extend your reach by delivering your content in different mediums via different channels. In this way, you reach your ideal audience no matter where they hang out.
Consider upgrading older content
Here’s a hidden gem for you: Updating your older content on a regular basis is an effective – and EASY – way to maximise your content creation.
Building this activity into your content marketing schedule offers several benefits:
- Updated content gets re-indexed by Google which demonstrates you are committed to sharing relevant content
- Builds your authority and credibility on the topic in your readers’ eyes
- Gives you more opportunities to share your content via other marketing channels
Pro Tip: All these activities will generate more traffic to your website which gives you more opportunities to engage and convert leads into customers.
You don’t have to sacrifice the quality of your content just because you’re short on time
The line hasn’t changed. Content is still king, especially for businesses looking to organically attract their audience to their website.
You simply MUST be releasing new (or improved) content regularly that:
- is optimised for search
- aligns to your brand
- and speaks to your audience.
And now that you know the secret, you can most definitely create more content in less time!
Pro Tip: Ensure your content also considers other areas of your business (new products, course launches, regular sales). This is a clever way to educate your leads and connect with your customers.
Resources: If you want to upgrade your current content marketing efforts, consider our Complete Content Marketing Toolkit. You’ll get access to our secret suite of in-house planning tools and content creation techniques that help you create epic content that connects AND converts.
Alternatively, have your content creation done for you by our team of professional content marketers and give yourself more time to spend working on your business, rather than in it. Get started by booking a free 30-minute discover call here.