Last week I was talking about the best ways to boost engagement on your list, but for a lot of entrepreneurs the more pressing concern is how to encourage people to subscribe in the first place. And a couple of weeks ago I was sharing with you the best types of lead magnets to use to grow your list.

While lead magnets are incredibly powerful they are also very time consuming to create and tend to require a lot of resources. They also need to be relatively generic so that they are relevant for most if not all of your ideal clients.

Content Upgrades offer an easy and simple way to consistently build your list by offering an opt-in at the end of your blog posts. These offers will be directly relevant to the blog post your audience are reading, and as such are pretty much guaranteed to be something people are interested in reading more about right th