The success of your online content marketing is underpinned by one thing: keyword research.
Yes, there are other elements that should be considered in your overarching strategies, such as your audience, your channels, your brand, and your key messages.
But, if you have a website or an eCommerce store and you expect people to be able to find your content or products when they search on Google, then you NEED to know what they’re searching to be able to write about those topics and optimise your website for search engines.
With years of keyword research experience under our belt, we’ve created this guide to give you the fundamentals of keyword research and how to do it yourself using free tools.
In this How To Do Keyword Research Guide you will find the exact steps our SEO pros take when they research the keywords that form the basis of all our own and our clients’ online content!