Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Regardless of whether you are marketing to businesses (B2B) or consumers (B2C), attracting your prospects to your brand, product or service is done through developing content in any form that can be consumed and shared.
Inbound content marketing combines search engine optimisation, social media and email marketing to showcase your expertise, build credibility and connection with your audience, and attract a clearly defined audience.
10 impressive benefits of content marketing
- Increases visibility of your brand
- Develops and nurtures relationships with your audience
- Improves brand awareness and recognition
- Creates loyalty and trust, with both your current customers and prospects
- Helps you to build authority and credibility
- Positions your business as an expert in your industry
- Generates traffic to your site to improve lead generation
- Opens a channel of communication through social shares and comments
- Helps your customer move through the purchase decision more quickly
- Provides value with no strings attached
With all these benefits, it’s no wonder that inbound content marketing is reported by over 45% of businesses as their primary source of leads versus outbound (22%). In addition, businesses who prioritise blogging are at least 10X more likely to enjoy a positive ROI.
HOW DO WE MAKE CONTENT MARKETING WORK FOR YOUR BUSINESS?
We do the research and planning to get your business found online by more of your ideal customers.
We do the technical legwork in terms of creating, uploading, formatting, designing, scheduling and developing.
We build your brand credibility across multiple channels at the same time with professional designs, copy and information that takes you at least 2-3X longer to make happen.
We help your business “show up” consistently online while you focus on delivering your expertise to your clients.
And what do you have to do? Simply…
- Choose your services.
- Choose your frequency of delivery on each of your channels.
- Relax because now you don’t have to spend aaaages creating content, it’s all going to happen for you!
Attract Ideal Clients With Content Created & Distributed In #AllThePlaces
We do the research to build your credibility and attract more of your ideal customers using professionally written long-form content
Value-adding content written to attract your ideal client.
Copy optimised for ideal long-tail keywords.
Articles uploaded, formatted and published on your site.
Feature image in alignment with your brand.
On-page Search Engine Optimisation.
We help you build your list, nurture your leads, and convert them
Newsletters created, formatted, distributed based on new blog content.
Lead magnets created and integrated into your website.
Nurture sequences setup and optimised to funnel leads into your business.
Segmenting and managing your list to convert your subscribers into paying clients.
SOCIAL MEDIA MARKETING
Share Your Awesome Customer Attracting Content In #AllThePlaces
Eye-catching graphics that share your expertise and connect your audience with your article content.
Scheduling of social media content to your choice of platforms including Facebook, Instagram, Pinterest, Twitter, LinkedIn, YouTube, Medium.
1 min videos created from articles for social media.
TRACKING & ANALYSIS
What gets measured gets improved
Monitoring your online channels for content and marketing performance.
Competitor and gap analysis.
Reporting on leverage opportunities.
Strategy optimisation to maintain growth.