Brand Coherency: What Is It And How Do We Get It? Brand coherency is more than just having your logo and business name on every page, profile, and product. It’s about creating a real personality that comes to be associated with your brand consistently, r ...
As an introvert myself, I completely understand that putting yourself out there can be frankly terrifying. It can make you feel vulnerable, dizzy, and just plain run for the hills! But hold up! Don’t lace up your running shoes just yet. I’ve got a few ...
Business expansion can be messy, particularly for solo business owners who are preparing to expand their team or automate their process. It can take a lot of work to go from working solo to managing a group and training new staff. Here are 4 things you ...
Lead magnets and email list building don't have to be complicated. Today we’ll walk through a simple 5 email nurture sequence that you can use to capture, entice, and nurture new leads along their client journey. The Lead Magnet Before we begin, you sho ...
My favourite email marketing platform right now has got to be ActiveCampaign. There are a number of reasons why, but the primary one is that it is so much more than just an email marketing provider. So if you're in the market, here's my honest ActiveCampa ...
It’s the dream, right? Writing a blog that brings people over from Google on autopilot. A blog so good that the flood gates open and people come crashing onto your website in seconds. The good news is that you can leverage the Google algorithm to get p ...
Nurturing new leads is just as, if not more important than, the initial lead generation. Yes, it’s important to get people looking at your content, signing up to your freebies and offers, or opting in for your webinar/video series. But what happens to ...
In the modern online world, we are all encouraged to continually market our businesses. Social media, email marketing, video content and more. When you’re getting a new business off the ground, it can feel overwhelming to juggle it all at once. You may th ...
Creating an awesome customer experience doesn't have to something big, technical, or expensive. As we all know, it's the little things that can make the biggest difference. So I want to share with you 7 ways you can improve customer experience to optim ...
Does your marketing automation strategy have the right focus on your sales funnel? The biggest mistake that most marketing automation systems have is a poorly constructed and poorly optimised top of the funnel strategy. What is more annoying is that on ...
Productivity and efficiency are popular buzz words lately as more and more business owners try to make the most of their time during a busy day. No matter how hard you try, you simply cannot do everything yourself when it comes to running your business. ...
The face of business proposal creation is changing. And it seems to be evolving to a more web-based platform. Not only do web-based business proposal templates offer more convenience but they're also more beneficial to both the client and the pitching co ...