Ensuring consistency across your brand can be a bit of a nightmare. You want to grow your online presence and have your fingers in a lot of pies – Facebook, Twitter, Instagram, Pinterest, the list of social media site alone is seemingly endless.
Then there’s your website to consider. Email marketing, advertising campaigns…
You want to take advantage of it all (and you should!), but it’s vital to do so with a completely consistent brand presence.
Why Is Online Branding So Important?
The world got large and loud with the advent of digital marketing. It’s fantastic for entrepreneurs, but makes it difficult to be heard.
Your branding has three key purposes:
- Ensuring you are always recognised, regardless of the platform
- Raising awareness and exposure of your business
- Establishing you as a trusted authority in your niche
Here’s what most people think the first time they hear this…
All that from your brand? But, it’s just colours and fonts, right?
Actually, it’s much more.
[Tweet “A brand is much more than just a logo and colours”]
What Is An Online Brand?
The things that immediately spring to mind when you think ‘branding’ are logos, colours, and fonts.
They are part of your visual branding, and essential, but they are only one facet of a brand.
Simply put, your online brand is what people think and feel when they see your content.
Whether they’re reading a blog post, watching a video, or trawling your Twitter feed, every piece of content you create elicits an emotional and/or mental reaction.
A lot of factors come together to create those responses. It’s critical that you are in control of them (as much as possible!).
Once you understand this, it’s easy to see why consistency is so essential: nobody likes mixed messages or feeling confused.
Your brand needs to have a consistent look, tone, feel, and message. It needs to reflect the nature of your business and specialty, attract your ideal clients, and demonstrate your expertise and trustworthiness.
Succeed in cultivating this and you will be easily recognised and remembered as the go-