In business, we all want to create amazing offerings that continually attract great customers who love your work.

So how do make sure your offering is what your customer wants or needs, and how do you make your offering irresistible?

You need to understand your customer.

Simply by answering the following 10 things about your ideal customers you will be ensuring that your product or service offering AND your marketing efforts are on-point.

10 Things You Need To Know About Your Customers

1. Who is your ideal customer?

gender, age, family, status, job, personality, triggers, motivators


2. What do they do?

job title, where they work, hours, role, goals


3. Why do they buy?

pleasure, experience, learning, investment, personal, business


4. When do they buy?

holidays, weekends, after hours, business hours, school hours


5. How do they buy?

in-person, online, paypal, credit card, cash, phone


6. How much money do they have?

annual salary, revenue, allocated budgets


7. What makes them feel good about buying?

values, education, collecting, validation


8. What are their objections to buying?

pain points, objections, issues, position, funds, time, resources

Marketing Shortcut We Love #23: The Email Vault by Nikki Clark
47 Plug-and-Play Email Sequences & Templates to use for Nurturing, Sales, Launches and Engagement! 
Save yourself hours of wondering what to write –