In business, we all want to create amazing offerings that continually attract great customers who love your work.

So how do make sure your offering is what your customer wants or needs, and how do you make your offering irresistible?

You need to understand your customer.

Simply by answering the following 10 things about your ideal customers you will be ensuring that your product or service offering AND your marketing efforts are on-point.

10 Things You Need To Know About Your Customers

1. Who is your ideal customer?

gender, age, family, status, job, personality, triggers, motivators


2. What do they do?

job title, where they work, hours, role, goals


3. Why do they buy?

pleasure, experience, learning, investment, personal, business


4. When do they buy?

holidays, weekends, aft